An extensive report on the activities of the Commercial and Communications Departments was presented. Cooperation with FEI’s major sponsors is progressing well and thanks to the support of Rolex with the Rolex World Cup TM, Samsung with the Samsung Super League with FEI and Alltech with the Alltech FEI World Equestrian Games 2010, these events are evolving towards an unprecedented level of professionalism. Further efforts were still required in improving FEI top properties especially where competition format, standardisation and rights were concerned.

The Television Magazine “FEI Equestrian World” now reaches billions of viewers. Its contents has so far included 28 personality and lifestyle interviews; 14 event reports; 22 behind the scenes reports; 6 development stories; 21 series and event previews; eight results reports and one archive piece.

Another platform through which horsesport – and especially those disciplines who do not receive much traditional television coverage – can be promoted globally is Internet Protocol Television (IPTV).

Apart from news, live results, interviewers of winners, winning rounds, previews and reviews, it can include on demand highlights programmes, archive footage and educational programmes. FEI Television has an impressive collection of footage going back many years and is now in the very favourable position to put it to good use.

FEI Communications activities are expanding. The volume of news released since January 2007 has tripled as compared to previous years. As a result, the number of unique visitors to www.horsesport.org – soon to become www.fei.org – has increased from an average of 55’794 per month in 2006 to 71’376 in 2007.

An important problem identified further to the Championships, which took place throughout the summer, was the standard of media facilities and television production at FEI events. Necessary standards were not always met which resulted in difficult working conditions, delays and general discontent. It was agreed that it was a problem with which the FEI had to deal diligently from the initial bidding process.

FEI Licensing activities are also progressing at good pace. The videogame My Horse and Me, which will be launched in two weeks, has been well received by consumers, pre-sales figures are excellent. The FEI is particularly satisfied with the fact 21 NFs have been involved in this project and its success is due to the level of cooperation reached.