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416 pages, Hardcover
First published September 12, 2023
Am I who I think I am, or am I who others perceive me to be?
a doppelganger we perform ceaselessly in the digital ether as the price of admission in a rapacious attention economy.
Far from the unlikely bedfellows they first seemed to be, large parts of the modern wellness industry are proving to be all too compatible with far-right notions of natural hierarchies, genetic superiority, and disposable people.
In my defense, it was never my intent to write this book. […] Not now—not with the literal and figurative fires roiling our planet.
[…] I told myself it was “research.” That if I was going to understand her [Naomi Klein’s doppelganger: Naomi Wolf] and her fellow travelers who are now in open warfare against objective reality, I had to immerse myself in the archive of several extremely prolific and editing-averse weekly and twice-weekly shows with names like QAnon Anonymous and Conspirituality that unpack and deconstruct the commingling worlds of conspiracy theories, wellness hucksters, and their various intersections with Covid-19 denial, anti-vaccine hysteria, and rising fascism. This on top of keeping up with the daily output from Bannon and Tucker Carlson, on whose shows Other Naomi had become a regular guest.
What made it worse for me was that, with [Naomi] Wolf’s new focus on abuses of corporate and political power during states of emergency, something she touched on only briefly in The End of America, I felt like I was reading a parody of The Shock Doctrine: The Rise of Disaster Capitalism, one with all facts and evidence carefully removed, and coming to cartoonishly broad conclusions I would never support. And while I was not yet confused with my doppelganger all that often, I knew that some people would credit me with Wolf’s theories. It was an out-of-body feeling. I went back and took a closer look at the articles about her evening-wear arrest, and a line in The Guardian jumped out at me: “Her partner, the film producer Avram Ludwig, was also arrested.”
I read the sentence to my partner, the film director and producer Avram Lewis (who goes by Avi).
“What the actual fuck?” he asked.
[…] but I laughed at America's fear--Ex. “JFK assassination conspiracy theories”: is a conspiracy possible here? Of course, but does this deserve so much attention where, if proven, will lead to some paradigm shift? I think this is mostly for those still stuck in the US political theatre, which does not represent the global community despite its oversized influence. JFK’s administration featured technocrats like Robert McNamara, who later escalated the genocidal war on Vietnam under LBJ (which included an actual false-flag conspiracy, the “Gulf of Tonkin incident”) and after became president of the World Bank to derail Global South decolonization/industrialization and get them to export cash crops and starve.
Of a New World Order controllin' the hemisphere
'Cause my people been livin' that for the past 500 years
[-Immortal Technique (R.A. the Rugged Man “Who Do We Trust?”)]